Sunday, May 28, 2006
I've finished reading Martha's new Blueprint magazine. I feel pretty meh about the whole thing. There are some great features - in this edition I liked the tai chi piece and the stationery finder. The magazine is organized well with features categorized room by room - from the top drawer to the bedroom to the worktable, etc... And, it pulls together some great standards from other magazines like its own version of the party guide that In Style runs monthly to a craft like you'd see in Living. There's a pull out sofa-buying guide that's part Consumer Reports, part Domino. They have achieved their stated goal of putting together a magazine that covers everything. In doing so, they've assembled a guide that will help you if you know nothing about anything. Because the spectrum is so broad, there is little depth. Still, the layout is gorgeous. Some of the ideas are great. This is like the buffet of magazines - nothing is fantastic or particularly unique, but there's something for everybody. And it takes a lot less time to read than paging through every single one of the magazines its modeled on.